The primary challenge for an entrepreneur is often ensuring that he/she has a viable business idea, which
is largely dependent on the ability to identify a gap in the market that presents itself as an opportunity.
The first step for an entrepreneur, before starting a new company, is finding the right idea for the startup. The best way to get good startup ideas is not to try to think of startup ideas – that would be the wrong way to start.
The best way is to look for problems, preferably problems you have faced yourself. However, it does not necessarily have to be a problem you have experienced personally. It could be something you have seen other people, your friends or family, face regularly.
Why is it better to work on such problems? Among other things, it ensures the problem really exists. It sounds obvious to say that you should only work on problems that exist. And yet, by far the most common mistake start-ups make is to solve for problems no one has.
You should aim at solving a problem that you’re sure exists, and attempt to solve the problem, or attempt to recreate an experience that betters what an individual or a business would be going through today
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